B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth.
Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
In this episode we talk to Karie Daudt, VP of Marketing & Customer Experience at Insite Software.TAGS:
In this episode we talk to Aisling MacRunnels, CMO at Synack.
Know Who You Are
Know Who You Are Not
Lean Into Patience
In this episode we talk to Somrat Niyogi, VP of Business Development at Clari.TAGS:
In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.
What is Agile?
Why should marketers care?
How can they implement Agile methodology?
1) Daily (or weekly) stand-ups
2) Backlog and task prioritization
3) Visual task board
4) Short-term projects (sprints)
5) Feedback loops (Kaizen)
Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/TAGS:
In this episode we talk to Todd Unger, Chief Experience Officer at the American Medical Association.TAGS:
In this episode we talk to Keith Brannan, CMO at Kasasa.TAGS:
In this episode we talk to Gaetano DiNardi, Director of DemandGen at Nextiva.TAGS:
In this episode we talk to Scott Aller, VP of Marketing at KORE Software.TAGS:
In this episode we talk to Sahil Mansuri, CEO of Bravado.TAGS:
In this episode we talk to Kristy Krueger, VP of Marketing at Revel.
Check out the videos Kristy mentions in this episode here:TAGS:
In this episode, Andrew Hurley, Director of Operations at Sweet Fish Media, shares 3 practical ways to get more done & acheive better results in 2019.
Andrew shares the following the importance of these tactical tweaks to getting more done:
1) Only work on 2-3 projects at a time
2) Prioritize finishing instead of starting
3) Remove blockersTAGS:
In this episode we talk to Tony Eades, Chief Strategy Officer for Salted Stone.
Follow Tony at on Twitter: https://twitter.com/tonyeades
Check out the nuture bot Ton mentioned in this interview here: http://chatbots2020.com
In this episode we talk to Jeff Winters, President of Sapper Consulting.TAGS:
In this episode we talk to Heather Thompson, Senior VP of Marketing at Qorus Software.
Heather shares a systematic framework for executing on a large piece of user-generated content including the planning phase, providing incentives, how to reach out to your list effectively, orchestrating a follow-up webinar & re-purposing a large piece of content into multiple assets.
Register for the upcoming January 2019 webinar that Heather mentioned in this episode here:TAGS:
In this episode James talks with Colton Leonard, President of 2Words Character Development.
1) The unique #ContentBasedNetworking campaign that allowed them to engage over 200 of their target accounts.
2) How two of their former podcast guests have turned into some of their highest revenue generating partners.
3) His number one tip for new and timid podcast hosts.TAGS:
In this episode we talk to Mike Dickerson, CEO of ClickDimenions.
The digital era has fundamentally changed B2B sales in three fundamental ways:
Sellers no longer have a monopoly on information. Buyers have almost unlimited access to more content to help them discover their pains, define their needs and research alternatives.
Buyers have more competitive alternatives. Using digital technologies, competitors can reach buyers regardless of geographic location and hour of day. Buyers no long...
In this episode we talk to Matt Weil, VP of Sales at Highspot.TAGS:
In this episode we talk to Matt Gingerich, VP of Sales & Success at Bombora.
Matt shares the sales process change that has contributed to $3 MM in late stage pipeline over the past 90 days.
Moving away from the typical pilot or PoC model, Bombora's Sales & Customer Success teams are teaming up to create 90-day action plans with future customers to "pre-onboard" them before they sign a new deal.
The results on sales velocity & negotiation with Procurement have been tremendous, ofte...TAGS:
In this episode we talk to Emily Lonetto, part of the Growth team at Clio.TAGS: