B2B Growth: A Daily Podcast for B2B Marketing Leaders chat

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B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth.

Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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#HowToPodcast 7: Insanely Creative Ways to Get Guests for Your Podcast (Nov 17th, 2018)

In this episode, James & Logan share creative ways to get guests for your podcast (and who you should be targeting).

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824: How Much Should You Spend On Your B2B Marketing Video? w/ Chris Savage (Nov 16th, 2018)

In this episode we talk to Chris Savage, Co-Founder & CEO of Wistia.

Check out the 1-10-100 Series from Wistia: https://wistia.com/learn/production/introducing-one-ten-one-hundred

Click here to connect with this guest on LinkedIn.

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823: Why Wistia Took On $17MM in Debt Instead of Selling the Company w/ Chris Savage (Nov 15th, 2018)

In this episode we talk to Chris Savage, Co-Founder & CEO of Wistia.

Check out the blog post where Chris & Brendan share more of the back story & lessons learned from this experience in taking on debt to continue building Wistia: https://wistia.com/learn/culture/taking-on-debt-to-grow-our-own-way

Check out the episode on #SeekingWisdom that shares the way Wistia has taken emotional risks to build their brand: https://www.drift.com/blog/wistia/

Click here to connect with this guest...

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#ContentBasedNetworking 4: How to Write a Book with 19 Collaborators (Nov 14th, 2018)

In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration...

Books.

Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here.

To hear Scott's original appearance on B2B Growth, check out episode 257 here.

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822: Seeing Disruption Coming in Your Industry (And What Marketers Can Do About It) w/ Dave Knox (Nov 14th, 2018)

In this episode we talk to Dave Knox, Brand Builder, Digital Transformation Consultant, Public Speaker & Author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.

Dave shares from years of marketing experience across both corporate brand strategy & high-growth startups.

Check out the blog post on second-order consequences Dave mentions here: https://www.ben-evans.com/benedictevans/2017/3/20/cars-and-second-order-consequences

Click here to connect...

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#CategoryCreation 4: 3 Reasons Why Your Company Should NOT Create a Category? (Nov 13th, 2018)

In this episode, John and James talk about 3 reasons a company should NOT create a category.

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821: 3 Keys to Success in Building Your Marketing Organization w/ Brian Manning (Nov 13th, 2018)

In this episode we talk to Brian Manning, SVP & Head of Growth at PatientPing.

Brian shares 3 key elements to keep in mind as you scale your marketing team:

  1. Structure your Marketing team with Sales objectives in mind & work backward from there.

  2. Think critically about what you need in a Marketing leader. Do you need a specialist in a certain area or more of a generalist. Understand the different skill sets in specific areas of expertise you'll need: demand gen, product, content or ...

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820: How to Make Your Employees and Customers Feel Safe in a #MeToo World w/ Vanessa Ogle (Nov 12th, 2018)

In this episode we talk to Vanessa Ogle, President & CEO of Enseo.

Click here to connect with this guest on LinkedIn.

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Conversational Interviewing: How We're Building a World Class Team Using This Technique (Nov 10th, 2018)

Conversational Interviewing: How We're Building a World Class Team Using This Technique

In this episode James talks with Brittany Tovado, Director of Workforce Planning at Sweet Fish.

Brittany shares:

1) What we're trying to achieve in a job interview.

2) How to paint the whole story picture of a job candidate.

3) The conversational behavioral framework that allows us to screen best fit candidates for the roles we're hiring.

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819: How to Design a B2B Referral Program w/ Jay Gibb (Nov 9th, 2018)

In this episode we talk to Jay Gibb, Founder & CEO of CloudSponge.

Click here to connect with this guest on LinkedIn.

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818: Fighting For Relevance in a Commoditized Market w/ Ron Dichter (Nov 8th, 2018)

In this episode we talk to Ron Dichter, Founder & CEO of BlueDog.

Click here to connect with this guest on LinkedIn.

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#ContentBasedNetworking 3: How This Financial Advisor Leverages His Firm's Podcast (Nov 7th, 2018)

In this episode we hear from a financial advisor who's leveraging his firm's podcast to connect with influencers in his city.

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817: How to Leverage the Power of Word-Of-Mouth w/ Jeff Epstein (Nov 7th, 2018)

In this episode we talk to Jeff Epstein, Founder & CEO of Embasador.

Click here to connect with this guest on LinkedIn.

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#CategoryCreation 3: How to Name Your Category (8 Things to Consider) (Nov 6th, 2018)

In this episode, John and James share 8 things to consider when naming your category.

Here's a breakdown of all 8 talking points:

1 - plain language vs esoteric

2 - reference an existing idea

3 - balance between the broad and the specific

4 - needs to be available

5 - understand the connotation of the words you use

6 - globally, how well will terms translate

7 - invoke conversation

8 - phonetics

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816: How to Build a Company With No Outside Funding w/ Harry Kargman (Nov 6th, 2018)

In this episode we talk to Harry Kargman, Founder & CEO of Kargo.

Click here to connect with this guest on LinkedIn.

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815: Key Lessons from Shifting Your Business Model for Continued Growth w/ David Yahalom (Nov 5th, 2018)

In this episode we talk to David Yahalom, CTO & Co-Founder of NAYA TECH.

Click here to connect with this guest on LinkedIn.

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How We’re Fixing Our Cash Flow Problem (Nov 3rd, 2018)

In this episode, James & Logan share 3 ways were addressing a recent cash flow problem in the business.

1) Optimizing our launch process to get shows launched faster

2) Building our sales team around complimentary skillsets to increase revenue

3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions structure)


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814: How to Develop a Talent Strategy for Continuous Growth w/ John Fairclough (Nov 2nd, 2018)

In this episode we talk to John Fairclough, CEO of Resicom.

Click here to connect with this guest on LinkedIn.

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813: Breaking Down the Analogy Between Football & B2B Sales Cycles w/ Vince Beese (Nov 1st, 2018)

In this episode we talk to Vince Beese, Founder of Sales@Scale & the host of the Best Selling podcast.

Click here to connect with this guest on LinkedIn.

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