B2B Growth: A Daily Podcast for B2B Marketing Leaders chat

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B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth.

Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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865: 4 Things to Consider Before Starting Your Podcast w/ Garrick Chow (Jan 14th, 2019)

In this episode we hear from Garrick Chow, Sr. Staff Author at LinkedIn Learning.

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864: Empowering Your Sales Team With B2B E-Commerce Strategies w/ Karie Daudt (Jan 11th, 2019)

In this episode we talk to Karie Daudt, VP of Marketing & Customer Experience at Insite Software.

Click here to connect with this guest on LinkedIn.

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863: 3 Principles for Building a New Market w/ Aisling MacRunnels (Jan 10th, 2019)

In this episode we talk to Aisling MacRunnels, CMO at Synack.

  1. Know Who You Are

  2. Know Who You Are Not

  3. Lean Into Patience

Check out the presentation Logan mentioned from Ryan Deiss sharing the benefits of using a character diamond to define your brand at Drift's HYPERGROWTH conference: https://youtu.be/7T1V8lcaFyo

Click here to connect with this guest on LinkedIn.

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862: Solving the Data Problem in B2B Sales with AI w/ Somrat Niyogi (Jan 9th, 2019)

In this episode we talk to Somrat Niyogi, VP of Business Development at Clari.

Click here to connect with this guest on LinkedIn.

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861: 5 Ways to Implement Agile Methodology with Your Marketing Team w/ Moira van den Akker (Jan 8th, 2019)

In this episode we talk to Moira van den Akker, Global Demand Generation Manager at Trimble.

What is Agile?

Why should marketers care?

How can they implement Agile methodology?

1) Daily (or weekly) stand-ups

2) Backlog and task prioritization

3) Visual task board

4) Short-term projects (sprints)

5) Feedback loops (Kaizen)

Check out Moira's LinkedIn article on this topic: https://www.linkedin.com/pulse/your-marketing-team-going-agile-2019-moira-van-den-akker/

Click here to connect with this gu...

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860: How to Lead Digital Transformation in Your Marketing Department w/ Todd Unger (Jan 7th, 2019)

In this episode we talk to Todd Unger, Chief Experience Officer at the American Medical Association.

Click here to connect with this guest on LinkedIn.

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858: How to Apply Startup Marketing Lessons at a Large Organization w/ Gaetano DiNardi (Jan 3rd, 2019)

In this episode we talk to Gaetano DiNardi, Director of DemandGen at Nextiva.

Click here to connect with this guest on LinkedIn.

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857: Fighting For Resources Your Marketing Budget Needs w/ Scott Aller (Jan 2nd, 2019)

In this episode we talk to Scott Aller, VP of Marketing at KORE Software.

Click here to connect with this guest on LinkedIn.

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855: 3 Secrets to a Successful Rebrand w/ Kristy Krueger (Dec 31st, 2018)

In this episode we talk to Kristy Krueger, VP of Marketing at Revel.

Check out the videos Kristy mentions in this episode here:

Dads who play Barbie

Emerson Kids

Click here to connect with this guest on LinkedIn.

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3 Specific Ways to Increase Your Team's Productivity (Dec 29th, 2018)

In this episode, Andrew Hurley, Director of Operations at Sweet Fish Media, shares 3 practical ways to get more done & acheive better results in 2019.

Andrew shares the following the importance of these tactical tweaks to getting more done:

1) Only work on 2-3 projects at a time

2) Prioritize finishing instead of starting

3) Remove blockers

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854: Why Conversational Marketing is Gaining Steam (And How to Leverage It) w/ Tony Eades (Dec 28th, 2018)

In this episode we talk to Tony Eades, Chief Strategy Officer for Salted Stone.

Follow Tony at on Twitter: https://twitter.com/tonyeades

Click here to connect with this guest on LinkedIn.

Check out the nuture bot Ton mentioned in this interview here: http://chatbots2020.com

 

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853: 3 Keys to Shorten Your B2B Sales Cycles w/ Jeff Winters (Dec 27th, 2018)

In this episode we talk to Jeff Winters, President of Sapper Consulting.

Click here to connect with this guest on LinkedIn.

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852: A Framework for Developing & Re-Purposing User-Generated Content w/ Heather Thompson (Dec 26th, 2018)

In this episode we talk to Heather Thompson, Senior VP of Marketing at Qorus Software.

Heather shares a systematic framework for executing on a large piece of user-generated content including the planning phase, providing incentives, how to reach out to your list effectively, orchestrating a follow-up webinar & re-purposing a large piece of content into multiple assets.

Register for the upcoming January 2019 webinar that Heather mentioned in this episode here:

http://bit.ly/2rdUhL5

Click ...

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#ContentBasedNetworking 10: The Unique Campaign That Allowed This Company to Engage 200 of Their Target Accounts w/ Colton Leonard (Dec 26th, 2018)

In this episode James talks with Colton Leonard, President of 2Words Character Development.

Colton shares:

1) The unique #ContentBasedNetworking campaign that allowed them to engage over 200 of their target accounts.

2) How two of their former podcast guests have turned into some of their highest revenue generating partners.

3) His number one tip for new and timid podcast hosts.

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851: 3 Ways B2C Digital Experiences are Changing B2B Sales w/ Mike Dickerson (Dec 25th, 2018)

In this episode we talk to Mike Dickerson, CEO of ClickDimenions.

The digital era has fundamentally changed B2B sales in three fundamental ways:

  1. Sellers no longer have a monopoly on information. Buyers have almost unlimited access to more content to help them discover their pains, define their needs and research alternatives.

  2. Buyers have more competitive alternatives. Using digital technologies, competitors can reach buyers regardless of geographic location and hour of day. Buyers no long...

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850: 4 Keys to Scaling a High-Growth Sales Team w/ Matt Weil (Dec 24th, 2018)

In this episode we talk to Matt Weil, VP of Sales at Highspot.

Click here to connect with this guest on LinkedIn.

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849: The Sales Process Tweak That's Generated $3 MM in New Late-Stage Pipeline w/ Matt Gingerich (Dec 21st, 2018)

In this episode we talk to Matt Gingerich, VP of Sales & Success at Bombora.

Matt shares the sales process change that has contributed to $3 MM in late stage pipeline over the past 90 days.

Moving away from the typical pilot or PoC model, Bombora's Sales & Customer Success teams are teaming up to create 90-day action plans with future customers to "pre-onboard" them before they sign a new deal.

The results on sales velocity & negotiation with Procurement have been tremendous, ofte...

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848: What The %~#* Is Growth? w/ Emily Lonetto (Dec 20th, 2018)

In this episode we talk to Emily Lonetto, part of the Growth team at Clio.

Click here to connect with this guest on LinkedIn.

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