B2B Growth: A Daily Podcast for B2B Marketing Leaders chat

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B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth.

Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.

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780: Is an Agent Channel Sales Strategy Right for Your Business? w/ Drew Polin (Sep 17th, 2018)

In this episode we talk to Drew Polin, President of OpDecision.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

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779: How to Build & Manage a Global Team w/ Rob Rawson (Sep 14th, 2018)

In this episode we talk to Rob Rawson, Co-Founder & CEO of Staff.com & Time Doctor.

How to accelerate your B2B business with an offshore and global team

  • The benefits of thinking globally when hiring.

  • How to get an offshore team to research leads and promote your business.

  • Finding high quality offshore developers.

  • How Rob manages a team of over 80 people in 28 countries without pulling his hair out.

  • The "problems" of dealing with a global team and how to overcome them.

Want...

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778: The 3 Keys to Success with LinkedIn Ads w/ AJ Wilcox (Sep 13th, 2018)

In this episode we talk to AJ Wilcox, Founder of B2Linked.

AJ shares best practices around each component to a successful advertising campaign on LinkedIn.

He breaks down each step & where some companies miss the mark in each area: Audience, Message & Offer.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with t...

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777: Setting Your Team Up for Better Sales & Marketing Alignment w/ Adam Goyette (Sep 12th, 2018)

In this episode we hear from Adam Goyette, VP of Demand Generation at G2 Crowd.

Adam shares keys he's found in aligning your marketing team with your sales counterparts, as well as his AHA moment in working with sales.

He breaks down each key to alignment, including:

  • Owning the outcome - MQL's are not the goal. Contracts are the goal.

  • Ownership mindset - Marketers need to know what happens all the way through the funnel for their channel.

  • Creating goals that align with the outcome - not...

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776: How to Deliver Value Throughout the Buyer Journey w/ David Campbell (Sep 11th, 2018)

In this episode we talk to David Campbell, VP of Product Marketing at AvidXchange.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH.

Click here to connect with this guest on LinkedIn.

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775: Using Event Marketing to Build a Community w/ Julia Deaver (Sep 10th, 2018)

In this episode we talk to Julia Deaver, Co-Founder & Executive Director at Impact Summit.

She shares strategies for making your event marketing efforts more effective & shares about the upcoming Impact Summit in Salt Lake City on Oct. 13th.

Learn how to build personal brand, become a disruptor, increase social media marketing, become a thought leader and much more at Impact Summit.

Learn more & get your tickets now at www.influencerinc.co/impactsummit.

Use discount code SWEETFISH...

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3 Ways B2B Companies Can Help End Human Trafficking (Sep 8th, 2018)

Human trafficking is one of the darkest subjects in our world, and the extent of the "plague on humanity," as the Pope has called it, is far-reaching. But that doesn't mean we don't have a way forward.

In this one, James interviews Ryan Drawdy from the Sweet Fish team about how B2B companies can educate themselves, give generously to the cause, and empower their teams to fight trafficking:

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774: Selling to Different Ideal Customer Profiles w/ Derek Wyszynski (Sep 7th, 2018)

In this episode we talk to Derek Wyszynski, Director of Sales for Commercial Products at Parallels.

Want help developing your plan to become an influencer & thought leader?

Check out IMPACT SUMMIT on Oct. 13th in Salt Lake City.

B2B Growth listeners can get 15% OFF with the promo code: SWEETFISH

Click here to connect with this guest on LinkedIn.

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773: The Challenges of Increasing Recurring Revenue in a B2B Business w/ Peter Dobler (Sep 6th, 2018)

In this episode we talk to Peter Dobler, Founder & CEO at Dobler Consulting.

Click here to connect with this guest on LinkedIn.

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772: 3 Keys to Adapting Your Business For Maximum Success (Sep 5th, 2018)

In this episode we interview Tyler Walton, President and Founder of 5Logistics.

Tyler has grown five businesses, with his latest reaching Inc 5000 in just five years. From his own companies to his clients (many from Kickstarter and Shark Tank), Tyler's seen the importance of adapting to change. He breaks down three key changes he's made to maximize his company's success.

Click here to connect with this guest on LinkedIn.

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771: Social Selling with Your Personal Brand in B2B Sales w/ Ryan O'Hara (Sep 4th, 2018)

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Ryan O'Hara, VP of Marketing and Growth at LeadIQ.

He shares LinkedIn social selling tips, how to collaborate on content creation with your prospects & picking a brand archetype for your personal brand as a salesperson.

Click here to connect with this guest on LinkedIn.

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770: Reducing Luck In Your Account-Based Marketing w/ Daniel Gaugler (Sep 3rd, 2018)

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Daniel Gaugler, CMO at PFL.

He shares what he calls the perfect storm of factors making it harder for B2B marketers today, how to reduce the luck making it through that storm & doing things that DON'T scale that actually lead to business growth.

Click here to connect with this guest on LinkedIn.

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4 Things We've Done to Build a Community (Sep 1st, 2018)

In this episode, James and Logan talk about the importance of community building as it relates to building a new category.

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769: Humanizing Live Sales Chat in a World of Bots w/ Chris Handy (Aug 31st, 2018)

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Chris Handy, Customer Marketing Leader at Drift.

Click here to connect with this guest on LinkedIn.

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768: Getting Personalization Right in B2B Sales w/ Matt Heinz (Aug 30th, 2018)

Recorded on location at the 2018 #FlipMyFunnel Conference in Boston, in this episode we talk to Matt Heinz, President of Heinz Marketing and Host of Sales Pipeline Radio.

Can asking your prospect's favorite pizza place actually get a response to your cold email?

Hear Matt's story & the do's & don't's of personalization in cold email & social outreach.

Click here to connect with this guest on LinkedIn.

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767: A 4-Part SEO Growth Strategy for Your B2B Blog w/ Dan Shure (Aug 29th, 2018)

In this episode we talk to Dan Shure, Co-Owner of Evolving SEO and Host of Experts on the Wire.

Click here to connect with this guest on LinkedIn.

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766: The Importance of Understanding the Psychology of Your Buyer w/ Colin Receveur (Aug 28th, 2018)

In this episode we talk to Colin Receveur, CEO at SmartBox.

Click here to connect with this guest on LinkedIn.

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BIG ANNOUNCEMENT: We're Building a Category (and Why You Should Too) (Aug 25th, 2018)

In this episode, James and Logan explain the thought process behind creating the Content-Based Networking category.

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764: Top 4 Cautionary Tales in Failure w/ Richard Chang (Aug 24th, 2018)

In this episode we talk to Richard Chang, CEO at NewFoundry.

Click here to connect with this guest on LinkedIn.

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