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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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A Job To Be Done: Building Products People Want (Jan 17th, 2019)

Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.


In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.

The theory of jobs to be done was developed in part as a...

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Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win (Jan 4th, 2019)

We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. 


Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding dispariti...

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Interview: Vidya Dinamani on Conducting Effective Customer Interviews (Dec 27th, 2018)

Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management.


Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT A...

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Interview: Seth Godin on Achieving Greatness (Dec 20th, 2018)

We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. 


After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he pro...

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Interview: Andy Rachleff of Wealthfront on finding product market fit (Dec 13th, 2018)

Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.


In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.


Today we talk with Andy about finding product-market fit (a term he coined 15...

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Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices (Dec 4th, 2018)

Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.

Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies and businesses conceptuali...

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Rebroadcast: We F*cked Up: Stories about Product Mistakes (Nov 29th, 2018)

Mistakes. We all make them. We all learn from them.


From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. 


Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. 

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Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to (Nov 26th, 2018)

Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. 


Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. 

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Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview (Nov 19th, 2018)

We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Managment resume and cover letter looks like along with some essential do's and don'ts of interviews you wont want to miss.


Jackie Bavaro is currently the Head of PM at Asa...

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Interview: Claire Vo of Optimizely on Product Testing and Experimentation (Oct 30th, 2018)

This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.


Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for ...

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Chapter 10: Finale (Oct 15th, 2018)

In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. 


Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. 

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Chapter 9: The Launch (Sep 28th, 2018)

This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. 


We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and t...

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Chapter 8: Pre-Launch (Sep 21st, 2018)

In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. 

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Chapter 7: Relationships (Sep 14th, 2018)

On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible. 


 

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Chapter 6: Decisions, Decisions, Decisions (Sep 7th, 2018)

In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project direction. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis. 


In the second half of the episode, we follow Gonto of Auth0 as his team gets closer to finalizing the plans for their A/B signup test and he takes off to Peru for a FinTech conference. 

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Interview: Latif Nanji of Roadmunk (Aug 30th, 2018)

Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.


Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. 

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Chapter 5: First Steps (Aug 24th, 2018)

In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. 


What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. 

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Sprint Week: Day 4 "User Testing" (Aug 10th, 2018)

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode. 

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Sprint Week Bonus: Day 4 Retrospective with Michael Smart (Aug 10th, 2018)

In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be. 

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Sprint Week Bonus: Day 3 Retrospective with Michael Smart (Aug 9th, 2018)

Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users. 

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