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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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The Offsite (Jul 17th, 2018)

We take you behind the scenes to Auth0's 2018 offsite where there 380 employees converge on a small town in Panama and take over the Westin hotel for three days of presentations, team bonding activities and deep product discussions. 


Listen in on impromptu jobs to be done discussions, cross-team discussions about how they can better communicate and how teams should be testing the features they're building and releasing. 


These discussions lead to a product breakthrough that will dictate the nex...

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An engineer, a CEO and a VP of Growth walk into a bar... (Jul 10th, 2018)

In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews.

We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO ...

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Interview: Teresa Torres of Product Talk (Jul 10th, 2018)

Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.


Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why th...

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Interview: Eric Boduch of Pendo (Jun 28th, 2018)

Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing.


Pendo delivers a complete platform for product teams that helps companies create products that customers love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app - all without requiring engineering resources. Founded in 2013 and backed by Meritech Capital, Spark Capital, and Battery Ventures, Pen...

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Season 5 Trailer (Jun 1st, 2018)

In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business.


Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas the VP of Marketing and Growth at Auth0, a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C and is looking to open offices in San Francisco and Europe. 


Each story highlights the ups and down...

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Bonus: "The Full Moesta" Pt 3 (May 25th, 2018)

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.


In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it. 


Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

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Bonus: "The Full Moesta" Pt 2 (May 24th, 2018)

Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.


Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

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Bonus: "The Full Moesta" (May 23rd, 2018)

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.


Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 


Listen to part one of two of the completely uncut JTBD interview.

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Two Steps Forward, One Look Back: Season 4 Finale (Apr 11th, 2018)

In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight.


We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more.

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Building a killer product team: How great managers lead their team to success (Mar 14th, 2018)

One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.


In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do h...

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Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product (Mar 9th, 2018)

We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today.  He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.


Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.


He also gives amazing advice on building effective product teams, the magica...

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Building a killer product team: pipeline tips from high-performing managers (Mar 7th, 2018)

Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out.


One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team.


In this episode, we dive into pipeline strategies and how netw...

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Interview: Austin Bales of Facebook on Building and Managing Product Teams (Mar 2nd, 2018)

Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook.


In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon.

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Interview: Laird Hamilton on Big Risks and Big Rewards (Feb 28th, 2018)

Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards.


Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline...

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Interview: Blair Reeves of SAS on Enterprise Product Management (Feb 16th, 2018)



We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product. 

 

Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM.

 

He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.


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Mastering Jobs To Be Done Interviews: The Results (Feb 14th, 2018)

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product?


We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews.


Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual c...

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Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams (Feb 9th, 2018)

Alison Go is a season Product Manger currently working at Facebook and formerly of Amazon where she worked on Audible.


Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product driven organizations today.


She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickl...

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Mastering Jobs To Be Done Interviews: The Interview (Feb 7th, 2018)

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.


Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. 


Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s...

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Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs (Feb 6th, 2018)

Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome.


She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers.


She also shares lessons she’s learned as a PM consultant from working with companies larg...

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Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science (Feb 2nd, 2018)

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research).


Today we talk with Brent about User Science. User Science includes the vast fields of User Research and AnalyticsProduct User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges ...

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