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Essential listening for entrepreneurs, product managers and anyone working in tech today. We break down the concepts you need to know, from Product Management to Growth, Sales to Funding, we'll bring you stories that will inspire and insights that will change the way you think about product and business.

Rocketship.fm, produced in partnership with Product Collective, inspires hundreds of thousands of entrepreneurs, developers, marketers, product people, and designers each month. Join us as we dive into everything from product management to growth, culture to sales and everything in between. Rocketship.fm has been featured in Forbes, Huffington Post, Inc, Entrepreneur and many more business publications as a top business podcast year after year.

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Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview (Nov 19th, 2018)

We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Managment resume and cover letter looks like along with some essential do's and don'ts of interviews you wont want to miss.


Jackie Bavaro is currently the Head of PM at Asa...

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Interview: Claire Vo of Optimizely on Product Testing and Experimentation (Oct 30th, 2018)

This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.


Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for ...

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Chapter 10: Finale (Oct 15th, 2018)

In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. 


Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. 

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Chapter 9: The Launch (Sep 28th, 2018)

This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. 


We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and t...

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Chapter 8: Pre-Launch (Sep 21st, 2018)

In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. 

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Chapter 7: Relationships (Sep 14th, 2018)

On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible. 


 

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Chapter 6: Decisions, Decisions, Decisions (Sep 7th, 2018)

In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project direction. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis. 


In the second half of the episode, we follow Gonto of Auth0 as his team gets closer to finalizing the plans for their A/B signup test and he takes off to Peru for a FinTech conference. 

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Interview: Latif Nanji of Roadmunk (Aug 30th, 2018)

Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.


Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. 

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Chapter 5: First Steps (Aug 24th, 2018)

In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. 


What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. 

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Sprint Week: Day 4 "User Testing" (Aug 10th, 2018)

In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode. 

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Sprint Week Bonus: Day 4 Retrospective with Michael Smart (Aug 10th, 2018)

In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be. 

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Sprint Week Bonus: Day 3 Retrospective with Michael Smart (Aug 9th, 2018)

Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users. 

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Sprint Week: Day 3 "Prototyping" (Aug 9th, 2018)

Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed. 

Michael Smart, Co-Founder of AJ&Smart walks us through how they approach prototyping and what makes an effective prototype for testing. 


 

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Sprint Week Bonus: Day 2 Retrospective with Michael Smart (Aug 8th, 2018)

In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be. 

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Sprint Week: Day 2 "Storyboarding" (Aug 8th, 2018)

Join us for day two of Zero apps design sprint with AJ&Smart. 


Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process. 

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Sprint Week Bonus: Day 1 Retrospective with Michael Smart (Aug 7th, 2018)

At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went.  We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day. 

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Sprint Week: Day 1 "Gathering Ideas" (Aug 7th, 2018)

In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. 


The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. 


This is generally done through a series of ideation and sketching exercises, all...

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Sprint Week: Getting Ready to Sprint (Aug 6th, 2018)

Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.


AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. 


If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and Jo...

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Next week is Sprint Week! (Aug 3rd, 2018)

Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The design sprint is lead by AJ&Smart, the design agency focused exclusively on helping companies innovate through the design sprint process. You'll be behind the scenes as the team plans, iterates, and prototypes until finally getting their ideas in front of real users. 


 

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Chapter 4: Krish goes to Paris (Jul 31st, 2018)

In Chapter 4, we learn about the origins of Krish Subramanian, Co-founder and CEO of Chargebee's, love for travel and discovery.


This curiosity has manifested itself in a philosophy he takes into his company and product, Chargebee. We learn how Krish's first trip outside of India opened up his world in ways he would never have expected. 




Support our sponsor, Owl Labs, the makers of the Meeting Owl. The Meeting Owl is the best way to host remote video conferences so that everyone on your team fe...

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