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What do the most successful inbound marketers do to get great results? Each week, host Kathleen Booth interviews inbound marketers on the front lines with one goal: to “peel back the onion” and learn what works, what doesn’t and what you need to do to really move the needle.

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Ep. 47: Customer Interviews Featuring Kristen Zhivago (Jul 16th, 2018)

What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite?

On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients.

Kristin's exact strategy is provided in detail in h...

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Ep. 46: Co-Marketing Partnerships Ft. Justin Keller of Sigstr (Jul 9th, 2018)

How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money?

On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget. 

Listen to the podcast to hear how Justin built and nurtured co-marketing relationships and get actionable tips on building your own co-marketing program.

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Ep. 45: Using Messenger Bots for Lead Generation Ft. Jason Swenk (Jul 2nd, 2018)

What is the business impact of replacing contact forms with messenger bots?

On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots. 

TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.

Listen to the podcast to hear Jason's tips for implementing messenger bots on y...

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Ep. 44 Publishing Amazon Ebooks Featuring Phil Singleton (Jun 25th, 2018)

What's a quick, easy, inexpensive, and relatively painless way to establish thought leadership while also generating business?

On this week's episode of The Inbound Success Podcast, SEO expert and author Phil Singleton shares the strategy he uses with his marketing clients. In this detailed interview, he takes us through the process of developing a keyword strategy, writing blogs, creating an ebook, publishing it on Amazon Kindle (and even as a hard copy for order!), and then leveraging that ...

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Ep. 43: Lead Generation Surveys Featuring Michele Aymold of Parker Dewey (Jun 18th, 2018)

What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team?

 

On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh con...

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Ep. 42: Marketing a New SaaS Business Ft. Ian Cleary of OutreachPlus (Jun 11th, 2018)

What playbook is one of the world's leading marketers using to market and grow his new SaaS business?

In this week's episode of The Inbound Success Podcast, Ian Cleary is pulling back the curtain on the process he's using to launch and grow OutreachPlus, a new email outreach software platform that automates the sending and tracking of highly personalized emails. 

As the Founder of RazorSocial and a sought after keynote speaker, Ian is known globally as a leading advisor helping brands navigat...

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Ep. 41: Growth Hacking Organic Traffic Ft. Gaetano DiNardi of Sales Hacker (Jun 4th, 2018)

What does it take to quadruple organic website traffic in one year?

For Sales Hacker VP of Marketing Gaetano DiNardi, its all about community-contributed content and a laser-like focus on SEO and keyword strategy. 

In this week's episode of The Inbound Success Podcast, Gaetano shares exactly what he did to achieve dramatic growth in Sales Hacker's organic traffic, from developing a blog contributor program, to training his content team to optimize blog posts for target keywords, to testing ne...

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Ep. 40: Combining PR and Inbound Featuring Maria Thimothy of One IMS (May 28th, 2018)

Is it better to invest in inbound marketing or public relations?

Actually, that's a trick question! The answer is "both."

In this week's episode of The Inbound Success Podcast, Maria Thimothy of inbound agency OneIMS shares how her team is using public relations to get better inbound results for their clients and what it takes to manage PR within an inbound agency (hint: it involves creating an outreach team).

Listen to the podcast to hear how OneIMS approaches both PR and inbound marketing, ...

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Ep. 39: Publishing a Book Ft. Samantha Stone of the Marketing Advisory Network (May 21st, 2018)

If you write it, will they come?

In this week's episode of The Inbound Success PodcastMarketing Advisory Network Founder Samantha Stone talks about why she wrote her book Unleash Possible, and how publishing a book has impacted her career as a marketing strategy consultant and professional speaker.

From how long it really takes to write a book to whether to self-publish and how to get listed on Amazon.com, Samantha has candid advice about every aspect of publishing your first book along wit...

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Ep. 38: Podcast Guest Interviews Featuring Dan Moyle of Interview Valet (May 14th, 2018)

Looking for a quick, inexpensive and effective way to build thought leadership while promoting a personal or corporate brand?

In this week's episode of The Inbound Success PodcastInterview Valet CMO Dan Moyle explains why participating in podcast guest interviews is an impactful strategy for expanding brand awareness and shares the process Interview Valet uses to book interviews and ensure their clients are fully prepared to ace their guest appearances.

Listen to the podcast to learn why po...

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Ep. 37: Personal Branding Featuring Ryan Hawk of the Learning Leader Podcast (May 7th, 2018)

Sometimes, non-marketers are actually the best marketers. That is the case with Ryan Hawk, host of The Learning Leader Podcast.

In this week's episode of The Inbound Success Podcast, Ryan talks about how he went from working in corporate leadership at Lexus Nexus to starting a podcast and eventually leaving the corporate world to focus on his podcast and personal brand full time. 

Listen to the podcast to learn how Ryan's passion for learning and commitment to excellence have fueled his succe...

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Ep. 36: Dominate a Vertical Featuring Bill Faeth of Limo University (Apr 30th, 2018)

What is the secret sauce behind succeeding at 18 out of 23 startups? For this entrepreneur, it is going deep and dominating a vertical.

In this week's episode of The Inbound Success Podcast, Limo University Founder Bill Faeth shares insights from his fascinating journey as a serial entrepreneur. From marketing agencies, to educational platforms, restaurants and even glow in the dark mini golf, Bill has launched - and successfully exited - an array of businesses in a variety of industries, and...

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Ep. 35: Authentic Marketing Featuring Katie Stavely of Mautic (Apr 23rd, 2018)

How can a challenger brand take on the established players in one of the most competitive verticals - marketing technology - without simply outspending them on marketing?

In this week's episode of The Inbound Success PodcastMautic VP of Marketing Katie Stavely talks about the company's approach to expanding awareness of the company's open marketing cloud suite of products. From leveraging the power of Mautic's committed community of brand loyalists, to maintaining a laser focus on the needs...

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Ep. 34: Content Repurposing Featuring Tony Paille of AIIM (Apr 16th, 2018)

Looking for an easy way to get more mileage out of your marketing content? Try content repurposing.

In this week's episode of The Inbound Success Podcast, AIIM VP of Marketing Tony Paille shares how his approach to repurposing the content that the organization is creating has enabled AIIM's small marketing team to dramatically grow visits and leads - all while saving time and effort. 

Listen to the podcast to learn more about AIIM's content repurposing strategy, or read the transcript below.

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Ep. 33: Leading With Brand Ft. Dave Gerhardt of Drift (Apr 9th, 2018)

Conversational marketing company Drift entered the crowded martech space and quickly garnered a lot of buzz. In the last year, the company has grown from 25 people to 100, opened a new office in San Francisco, and increased revenue by more than 10x.

In this week's episode of The Inbound Success Podcast, Drift VP of Marketing Dave Gerhardt shares why brand is the company's key differentiator and how leading with brand has fueled Drift's growth. 

Listen to the podcast to learn what Drift is doi...

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Ep. 32: Using Customer Stories to Drive Inbound Leads ft. Zak Pines of Bedrock Data (Apr 2nd, 2018)

Many inbound marketers shy away from leading with product-centric content and customer success stories fearing that they will miss opportunities to capture top-of-the funnel leads. The team at Bedrock Data has seen great results doing precisely the opposite. 

In this week's episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company's approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic...

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Ep. 31: Original Research as an Inbound Strategy Ft. Andy Crestodina of Orbit Media (Mar 26th, 2018)

If you could use only one inbound marketing tactic to generate increased visitor traffic, leads and customers, this inbound marketing pro says it should be original research.

In this week's episode of The Inbound Success Podcast, Orbit Media Co-Founder and CMO Andy Crestodina shares his takeaways from 3+ years of creating and publishing original research, along with actionable tips that other marketers - like you - can use to create research of your own.

Learn how his annual blogging survey h...

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Ep. 30: The Power of Community Ft. Nikki Nixon of #FlipMyFunnel (Mar 19th, 2018)

Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community?

In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success pro...

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Ep. 29: Using Inbound Marketing to Make the Most of Your Conference Sponsorship Ft. Glenn Gaudet of GaggleAMP (Mar 12th, 2018)

Can you use inbound marketing to get more value out of your paid conference sponsorship?

In this week's episode of The Inbound Success Podcast, GaggleAMP Founder and CEO Glenn Gaudet shares how he's using classic inbound strategies to maximize the value of GaggleAMP's sponsorship of the 2018 Social Media Marketing World Conference, as well as how companies are using GaggleAMP to make is easy for their employees to share branded content.

Listen to the podcast to learn how you can use inbound m...

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Ep. 28: How a SaaS David Took On Industry Goliaths and Won Ft. Mark Graham of commonsku (Mar 5th, 2018)

How does a scrappy SaaS startup successfully take on the established giants in an industry?

In this week's episode of The Inbound Success Podcastcommonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players. 

Listen to the podcast to learn more about how Commonsku's obsessive devotion to its customers, laser focus on its target audience, and commitment to t...

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