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Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

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#507: What To Do When the Middleman Says No (Jul 16th, 2018)

In this episode of the Advanced Selling Podcast, Bill and Bryan take a listener question from Lauren, who asks how she can navigate the sales process better if she is not the low bid. She also asks how to handle the "middleman" in the process who will not let her get to the end user.

The guys had some attitudinal and philosophical issues about how she was thinking about it, but they also gave her some thoughts on how she can remedy this difficult situation.

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#506: How To Build Your Own Sales Methodology (Jul 9th, 2018)

In this episode of The Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale walk you through a framework to help you build your own sales methodology. This is part 2 of last week's episode where Bill and Bryan talked about the big five sales training companies and they gave you some pluses and minuses about why you should or shouldn't have a philosophy/methodology.

In this week's episode, the guys go into detail about the eight things that you need to have as part of your new method.

i...

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#505: Which Sales Methodology is the Best? (Jul 2nd, 2018)

This week's topic came from a LinkedIn conversation from a VP of sales who asked the question, "What is the best sales methodology to use today?"

Veteran sales trainers, Bill Caskey and Bryan Neale discuss the largest five sales methodology training firms in the world, and share some thoughts on whether you even need a method, or not.

They guys offer their thoughts and on next week's episode, they will give you a framework you can use to build your own philosophy instead of using someone else...

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#504: What are you really motivated by? (Jun 25th, 2018)

In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, "How Can I Motivate My Team?" The guys walk through several different areas of motivation that can either inspire or hold back your sales team.

For you sales leader listeners this is a good opportunity for you to think about your team in a slightly different way and what truly motivates them.

If you...

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#503: When is Persistence a Deficit and not an Attribute? (Jun 18th, 2018)

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address a deeper subject of persistence. Often times we can become overly persistent, and it will cost us big money in the sale cycle.

The guys also realized they've been calling on the same prospect and they both lost the deal, which adds material for this topic. They discuss some ways to handle the rejection and possibly even learn from the experience. 

If you'd like to get your question answered on ...

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#502: How Do I Keep Deals Moving When Prospects Disappear? (Jun 11th, 2018)

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take two separate CoVideo Mailbag listener questions.

One question has to do with, how should a sales professional deal with non-sales issues like collecting accounts receivables? The other question deals with, how do we modify our behavior and our thinking so that deals continue to flow after the initial contact?

We'd love to hear your question, so send us an email with a voice memo to, listener@advancedsellingpodca...

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#501: Generating Leads When Your Customer Isn't Online (Jun 4th, 2018)

On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a letter from listener Greg who's in the Agricultural industry and is struggling to generate a funnel full of leads.

He's tried radio and newspaper advertising but nothing seems to be working. So, Bryan and Bill give him a handful of ideas and suggestions on how he can go about changing the way he thinks about lead generation and changing the results as well.

Are you interested in having your ques...

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ASP LIVE: Old School vs. New School Selling (May 28th, 2018)

This week's podcast was recorded live from the Indianapolis Motor Speedway prior to the Indy 500 in front of an audience. Bill Caskey and Bryan Neale discuss habits of the old school sales person that don’t make it in today's competitive market.

Bryan and Bill walked through a handful of items that you can test your self against to see if you’re thinking old or thinking new.

You won't want to miss this LIVE podcast recording!

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Learn more about how to i...

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#500: The Importance of Relationships in Sales (May 21st, 2018)

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the notion of relationship selling.

The question is not if relationships important in the sales cycle, we can all agree they are. The true question is what does a good relationship really mean with a prospect?

Bill and Bryan give you some filters through which you can look at your current client relationships to determine if they really are sound and what to do about it if they aren't.

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#499: Are You Listening To Your Instincts? (May 14th, 2018)

In this episode of The Advanced Selling Podcast, sales experts Bill Caskey and Bryan Neale address a common observation that they have when they're working with sales teams. There is a general lack of enthusiasm about following and listening to your instincts.

In every sales process there are issues that occur and if you are dialed in to your gut reaction you will take a certain course. On the other hand if you are blind to your instincts or you don't trust them, you might be in for long sell...

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#498: How To Prospect When You Are Burned Out (May 7th, 2018)

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a question from a listener and client, who asks about issues inside her company that aren't going well.

The listener explains that she constantly has to get involved in operational and account management issues, which gets her away from her true role, business development. She is also experiencing some burn out over this dilemma.

On this episode, Bill and Bryan give her some advice on all three ar...

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#497: Is This Deal Over or Not? (Apr 30th, 2018)

In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take on two different questions sent in by podcast listeners.

The first question in is from Leon in Australia who asks about how to handle channel partners in his new sales role.

The second question is from a lady who has been working a prospect for the last few months and they've gone radio silent on her. 

Bill and Bryan give her several encouraging and indignant ideas on what she can do from this poi...

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#496: Paradigm Blindness (Apr 23rd, 2018)

On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale discuss a concept they experience far too often with their own clients, Paradigm Blindness.

We all have a certain way we do things and we become locked in to those ways. We become blind to change and don't consider other ways to achieve greater success.

Bill and Bryan give you some tips on how to identify your own Paradigm Blindness and some ideas on how you might go about getting out of it.  

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#495: The Dreaded Commodity Dungeon (Apr 16th, 2018)

On this episode of Advanced Selling Podcast, Bill and Bryan take a listener call from Paula who poses the question of, "how we extract ourselves from the commodity dungeon with our pricing and our offer." The guys tackle Paula's question head on and acknowledge that it happens to virtually every company, and maybe even in every sales process.

The customer sees the same things from other vendors, but doesn't see the uniqueness and differences, and it's up to you to decide how to portray them.

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#494: How Do I Keep the Momentum After I Deliver the Proposal? (Apr 9th, 2018)

Bill and Bryan get this question a lot from clients: how do I keep the momentum rolling after I deliver the proposal, when a lot of times that's when things go silent?

On this week's episode of The Advanced Selling Podcast, the guys take on this very question. They approach it from the perspective of preventing it from happening in the first place and remedying it when it does occur.

Also, be sure to join our LinkedIn group. We will be posting some behind the scenes videos where we plan out e...

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#493: Personal Story Critique (Apr 2nd, 2018)

In this episode of The Advanced Selling Podcast, Bill and Bryan take a note from a client in the Personal Brand Makeover Course, and work through his personal story.

Developing your personal story is very difficult to do alone, and we find that it helps to review it periodically to make sure that you are on track with it.

Bill and Bryan give you a handful of tips and improvement points on what he sent in and hopefully you can use some of these to improve your own story.

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#492: Attention Sales Leaders: A Sales Meeting Worth Attending (Mar 26th, 2018)

On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address a question from a listener that leads them into a discussion regarding what constitutes a good sales meeting.

If you have a sales manager or leader who does not listen to the podcast, make sure they get access to this! You can go into the Advanced Selling podcast app, click the share button, and text the episode to your sales manager.

In companies today, we seem to say there are too many meetin...

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#491: What's Next In Your Career? (Mar 19th, 2018)

In this episode of The Advanced Selling Podcast podcast, veteran sales trainers Bill Caskey and Bryan Neale answer a question sent in by a listener who is interested in getting into sales and wonders whether he should take the leap or not.

The guys expand this question a little bit away from the specifics of this to where are you going with your career?

What are some of your options moving forward?

Do you ever get down to the end of the day and say, "Is this what my life is going to look like...

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#490: Internal Corporate Drama on the Sales Team (Mar 12th, 2018)

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the CoVideo Mailbag to take a voice message from Kansas City. KC from KC's question revolves around the issue of how to handle territories that don't always lend themselves to clean delineation.

The guys have several ideas for how to avoid sales drama between salespeople, but they also give you some thoughts on how you can deal with territory alignment issues.

If you have a sales question you want answered ...

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#489: Don't Be a Victim (Mar 5th, 2018)

If you are in professional sales, it is doubtful that you consider yourself a victim, however, often we slip into a mode of victim thinking and we aren't aware of it.

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale provide some thoughts on how to avoid the victim mentality. 

When we have a victim mentality, we limit our ability to be creative and to be successful. Bill and Bryan give you some indicators that you might have slipped into that ...

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