Speaking For Profit chat


This is the show for professional speakers, performers, entrepreneurs and business professionals who speak and sell. Performance Coach Cindy Ashton and Speak to Sell Expert Jason Reid discuss the craft of performing, story-telling, and how to connect to your audience so that you can increase your influence and your profits. Cindy and Jason also go behind the microphone and share entertaining stories from the stage, and the road with leading speakers, actors, comedians, and other professionals who speak. Make more money and build your business by knowing how to influence an audience.



047 Brian Smith of Ugg Boots - Branding and Marketing (Jun 1st, 2018)


In this episode Cindy and Jason welcome speaker, author and founder of Ugg Boots, Brian Smith. They discuss the importance of branding and marketing, why speaking is like being in a band, continuous improvements, and more. Brian also tells both heartwarming and funny stories about his early days as a speaker.


Continuing with the footwear theme, Cindy and Jason give tips and advice on how to choose the shoes you will wear onstage.


Brian Smith, Founder of the world famous UGG Australia Br...


046 Michael Kass Audience Interaction and Speaker Videos (May 18th, 2018)

In this episode Cindy and Jason talk to story expert and former actor Michael Kass. They discuss the dynamics of speaking and how to modulate your energy depending on the size of the audience and the room. They also talk about the power of stories and how to use them to connect with people on a human level. Plus thoughts on the future of speaking!

Finally, Jason and Cindy tackle a listener question about what makes a great speaker video and what new speakers can do to create one that’s profes...


045 Samantha Bennett on Creativity (May 4th, 2018)

In this episode Cindy and Jason talk to creativity and productivity expert Samantha Bennett.

Samantha talks about her career in acting and improv, and how they’ve affected her approach to speaking. We also discuss the impact of reading fiction, and being influenced by the language of various authors. Samantha also explains why entertainment and interactivity are the keys to engagement.

Finally Cindy and Jason tackle a listener question about how to make money speaking when you have a book, bu...


S4P 044 Dom Faussette on Vulnerability and Finding Your Voice (Apr 20th, 2018)

In this episode Cindy and Jason talk to vulnerable leadership expert Dom Faussette. Dom talks about how he used speaking to improve his career, how he got into the speaking industry and how he found his niche.

He also discusses his remarkable journey from being a chronic stutterer, to his time in the military and law enforcement, to becoming a top leadership speaker.

Jason and Cindy also tackle the issue of how many talks you should have listed in your speaker marketing and how long you shoul...


S4P 043 Juliet Clark on Speaker Platforms (Apr 6th, 2018)


In this episode, Jason and Cindy talk to Juliet Clark about how to build a platform (and not the one you stand on.)

We tackle topics including building an email list, using facebook groups, bots, assessment marketing, the best way to become a self published author and more.

Cindy and Jason also tackle the question, “How do you hook a meeting planner so that you can get yourself booked for a gig?”

A veteran of traditional publishing and corporate advertising, Juliet Clark thought she would h...


S4P 042 Alfonso Cuadra on Selling High Ticket Items from the Stage (Mar 16th, 2018)

In this episode, Cindy and Jason welcome speaker, entrepreneur and author Alfonso Cuadra, a speak to sell master who regularly sells $20K plus packages from the stage at his own events.

Alfonso talks about the importance of self development, creating rapport with your audience, and the process he uses to ensure highly qualified leads in every room. Alfonso also talks about the biggest mistakes people make when they sell from the stage as well as sharing amusing stories about his first speakin...


S4P 041 John Fraser: AV Tips for Professional Speakers (Mar 2nd, 2018)

In this special episode Cindy and Jason welcome audio-visual specialist John Fraser to talk about how to use technology to create more intimacy with your audience.

We take an in-depth look at what you need to know about various types of stage audio - especially stick microphones, lavaliere microphones and headsets.

We also talk about how to use Powerpoint or other visuals without them distracting from your talk, plus how to use lighting and music to make your talk a real event.

John Fraser h...


S4P 040 Michael Nir on Non-Verbal Persuasion (Feb 16th, 2018)

In this episode Jason and Cindy welcome speaker and corporate consultant Michael Nir.

 With a master’s in engineering and a background in Gestalt, Michael Nir has been leading change at global organizations for almost 20 years.

Now he shows audiences how to lead teams and influence others, as well as sharing strategies to streamline projects and provide breakthrough customer experience in a competitive digital age.

Michael talks about both his background in Gestalt, and teaching in the milita...


S4P 039 Davide Di Giorgio on the Speaking Industry 2018 (Feb 2nd, 2018)

In this follow-up to our state of the industry episode, we welcome UNapologetic speaker coach and former podcast guest Davide Di Giorgio.


David, Cindy and Jason talk about a number of recent trends and discuss going against conventional wisdom in several areas such as:

  • How to use social media
  • Speaking to sell
  • How to create a great TED talk

 …and much more.



If you’re looking to transform your TED talk, or workshop into a world-class experience, or become a global thought leader Davide ...


S4P 038 Speaking Industry Trends for 2018 (Jan 5th, 2018)

In this first episode of the New Year Jason and Cindy look back at the speaking industry in 2017 and project some of the trends for 2018.

The discussions include the rise of Facebook live broadcasts, and Internet television shows. They also talk about event fatigue and the impact on the speak to sell world. 

Jason and Cindy also look at how the proliferation of inexperienced speakers are effecting business events, plus  the trend of experienced speak to sell speakers now seeking corporate aud...


S4P 037 Jill Lublin on Creating Your Own Story (Dec 15th, 2017)

In this episode Cindy and Jason welcome international speaker and publicist Jill Lublin.

Jill’s topics include Radical Influence, Publicity, Networking, Kindness and Referrals.

She is the author of 4 Best Selling books including Get Noticed...Get Referrals.

Her latest book, Profit of Kindness went #1 in four categories.

In addition to speaking, Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic ...


Episode 36 Dana Pharant - Unleash Your Dominatrix Onstage (Dec 1st, 2017)

In this kinky and and extremely deep episode, Cindy and Jason are joined by award-winning speaker and former dominatrix Dana Pharant.

Dana talks about the importance of presence and showing up naturally and powerfully. Discussion runs from the importance of being intimate with an audience, dropping into your body, eye contact, vulnerability and more.


Plus Dana tells a hilarious story about going through the airport with electric blue hair!

For more information, go to https://danapharant.com...


S4P 035 Unlikely Speaking Resources (Nov 17th, 2017)

In this insightful and off-the-wall episode, Cindy and Jason look at unlikely resources that will make you a better speaker and performer.

 Discussion runs from observing people on transit, to personality assessments, books on old carnival performers, movies about religious evangelists and much more!

Plus - Bizarre words of wisdom from 1950s speaking coach Prof. E.C. Buehler

Here are the links mentioned in the podcast: 

The movie Marjoe is available on iTunes.

There are also a few highlights ...


S4P 034 Natsuyo Lipschutz on Cross Cultural Communication (Nov 3rd, 2017)

If you’ve ever spoken to an audience of a different culture you know how difficult it can sometimes be to make a good connection.

Jason and Cindy welcome Natsuyo Lipschutz, a cross-cultural communications expert who explains how to be both understood and respected by Asian audiences, particularly Japanese.

They discuss the differences between high-context and low-context cultures, plus the importance of body language and reading your audience before you get on stage. Natsuyo also talks about ...


S4P 033 Keith Brown: Performing Magic & Stagecraft (Oct 13th, 2017)

This episode is quite literally Magic!

Cindy and Jason are joined by popular magician and keynote speaker Keith Brown.

Topics include the importance of stagecraft, audience connection, learning from other entertainment disciplines and more.

Keith also talks about saying yes to opportunities, and how he became a paid stage performer at only 13 years old. We finish off with a funny story about his gig from hell!

Keith Brown is a world-class entertainer, magician and keynote speaker. Keith was ...


S4P 032 Five More Ways to Tell Better Stories (Sep 15th, 2017)

Our Top FIve Ways To Tell Better Stories episode was a big hit, so we decided to do a sequel, including more advanced tips on telling great stories within your talk.

Cindy and Jason discuss the importance of story structure.

They also discuss how to spice up stories with scenes, dialogue, and tension, plus how to introduce time travel into your stories for maximum effectiveness.

Whether you do keynotes, breakouts, or speak-to-sell talks, you’ll find this episode full of tips and tactics that ...


S4P 031 Top Five Voice Techniques (Aug 18th, 2017)

In this latest “Top Five” episode, Cindy and Jason discuss the top five vocal techniques to magnetize your audience.

Cindy talks about the importance of breathing and physical relaxation as well as offering some practical suggestions on how to improve both.

We then move on to speaking about vocal vibrancy and word accentuation as well as varying the tempo of your speech.

Cindy closes out the program by talking about her latest initiative – a revolutionary new speaker booking agency and elite-...


S4P 030 Charmaine Hammond on Speaking Sponsorships (Jul 7th, 2017)


In this episode Cindy and Jason welcome veteran speaker, conflict resolution expert and sponsorship queen Charmaine Hammond.

As a bestselling author, and Certified Speaking Professional she has had tremendous success in finding corporate sponsors to fund her speaking and book projects/events/tours including her printing, graphic design, venues, travel, media, technology, hotels, even  her pet food and dog poop bags! 

 She has developed sponsorship relationships with more than 40 sponsors an...


S4P 029 Jane Blaufus (Jun 9th, 2017)


In this episode, Cindy and Jason welcome international keynote speaker and financial expert Jane Blaufus.


Jane talks about how to address difficult talk topics using the power of stories, how to handle A/V mix-ups, and how to do keynotes properly. She also shares information on how she prepares for high impact speaking engagements with some of the world’s largest corporations.


This episode’s discussions are deep on insight and are a “must-hear” for every professional speaker regardless ...


S4P 028 Jason Reid - 5 Ways to Tell Better Stories (May 12th, 2017)

In this episode, Cindy and Jason examine 5 ways that speakers can tell more effective and engaging stories that grab an audience and inspire them to take action.


Jason discusses the difference between a story’s purpose and point, and talks about what happens when the point of the story is not strong enough to hide its purpose.


Next is a discussion of where storytellers should be specific and how they also need to make their story universal.


The last storytelling balancing act revolves a...