Content Inc with Joe Pulizzi chat

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Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each episode contains one inspirational idea that can change your business - all in less than 15 minutes, too.

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Episode 198: The New Media Buyer (Jul 31st, 2017)

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Episode 197: Measure Twice (Jul 24th, 2017)

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Episode 196: Minimum Viable Audience (Jul 17th, 2017)

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Episode 195: Content IS the Differentiator (Jul 10th, 2017)

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Episode 193: Find Your Leverage (Jun 26th, 2017)

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Episode 192: What Diversification Really Means (Jun 19th, 2017)

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Episode 188: The Media Is Handing You An Opportunity (May 22nd, 2017)

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Episode 186: Naming Your Content Is Critical (May 3rd, 2017)

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Episode 184: Time To Question Marketing (Apr 19th, 2017)

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Episode 183: Most Brands Diversify Poorly (Apr 12th, 2017)

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Episode 182: The Biggest Mistake I Made (Apr 4th, 2017)

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