PNR 210: Why Won't CMO's Consider Buying Media Companies? (Nov 20th, 2017)

PNR: This Old Marketing

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing.

This week's story links:

QUICK HITS

Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox
http://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/

Something Is Wrong On The Internet
https://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2

IN DEPTH

Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding
https://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/

SHOW SPONSOR - STORYBLOCKS

Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. 

RANTS AND RAVES

https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248
http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html

TOM - This Old Marketing

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