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Welcome to The Content Experience Show! Content experience is the new content marketing. It’s not only about reaching our audiences where they are, but engaging them with a personalized experience of meaningful, useful content that they’ll take with them over time. The guests on the Content Experience Show share strategies, tips, and real-world examples of how they’re taking their content marketing to the next level and providing their current and prospective customers with a true content experience. This isn’t just a trend. It’s a movement.

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How Loyola University Creates Authentic Personalized Video Content (Jan 14th, 2019)

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content and keeping authenticity first.

 

Special thanks to our sponsors:

 

In This Episode

  • How Loyola University’s video team functions as an “in house agency”
  • Why authenticity is the key regardless of production value
  • How Chris and his team handle captioning
  • How Chris dev...

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How to Create Useful Content That Your Customers Want (Jan 7th, 2019)

Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.

 

Special thanks to our sponsors:

 

In This Episode

  • How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign
  • Why ebook downloads can be a deceptive metric
  • How Linked...

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How to Guide the Customer Journey With Content (Dec 31st, 2018)

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

 

Special thanks to our sponsors:

 

In This Episode

  • How lead times differ between B2B and B2C
  • Why content is much more than just top of funnel marketing
  • How to address your customer’s major questions ...

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How Transcribing Can Drastically Improve Your Content Strategy (Dec 24th, 2018)

Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing, captioning, and translating your audio can greatly enhance your content strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • Why transcribing your audio and video content can have a major impact on your discoverability
  • How to use transcriptions to enhance the reusability of your content
  • Why...

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How to Identify and Solve Bottlenecks Within Your Business (Dec 17th, 2018)

Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.

 

Special thanks to our sponsors:

 

In This Episode

  • Where many businesses are experiencing bottlenecks
  • How to define the three types of bottlenecks
  • How to identify a bottleneck within your business
  • How to solve bottlenecks by becoming more efficient
  • Why better ...

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How Webinars Can Bring Sales and Marketing Together (Dec 7th, 2018)

Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars.

 

Special thanks to our sponsors:

 

In This Episode

  • How MoneyPath went deep on email analysis
  • How email has shifted from being standalone content to a delivery system for other content
  • How to use webinars to bring sales and marketing t...

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How to Solve the Problem of Measuring Content (Dec 3rd, 2018)

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effectively measuring content is a persistent problem
  • Why content should be analyzed based on the stage...

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How to Build Attitudinal Personas for Effective Audience Segmentation (Nov 26th, 2018)

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful information for segmentation
  • How to conduct research to build attitudinal personas
  • How to balance “deep dives” with archetypal personas
  • Why typical demographic information is ineffect...

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Why Successful Content Marketing Is Built on Rigorous Content Strategy (Nov 19th, 2018)

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content strategy is separate but complementary to content marketing
  • Why Aha Media started the November Writing Challenge
  • Why you should read your writing out loud
  • Why content is the most critical com...

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Randy and Anna’s Content Experience Lightning Round Edition (Nov 12th, 2018)

Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.

 

Special thanks to our sponsors:

 

In This Episode

  • Will IGTV change the way video is viewed online forever?
  • Should you gate your content?
  • What is better: a blog, content hub, or ...

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How to Build Connections Through Comedy in Marketing (Nov 5th, 2018)

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to develop an environment that fosters creativity
  • Why comedy must be truthful to be funny
  • How to connect with your audience through comedy in marketing
  • How to propose a culture change to you...

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How to Avoid Overbuying Business Technology (Oct 29th, 2018)

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.

 

Special thanks to our sponsors:

 

In This Episode

  • How Franklin Covey adds value to their online presence
  • Why you should invest in people before business technology
  • How to develop a project plan
  • How to avoid being oversold on f...

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How Wistia Took the Ultimate Risk on Creativity (Oct 22nd, 2018)

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.

 

Special thanks to our sponsors:

 

In This Episode

  • How Wistia approached the 1, 10, 100 project
  • How to evaluate when to sell a business
  • How Wistia chose to buy out angel investors

 

Resources

 

Visit contentex...

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How to Achieve Team Alignment and Foster Innovation (Oct 15th, 2018)

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.

 

Special thanks to our sponsors:

 

In This Episode

  • Three principles for successful team alignment
  • Why you have to look past the data to understand your customers
  • Why it is important to have a central strategy for customer experience
  • What major trends have been show...

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How to Create Your Own Best Practices (Oct 8th, 2018)

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.

 

Special thanks to our sponsors:

 

In This Episode

  • Why “best practices” are not always the way to go
  • How to choose what’s best for your business rather than just following the trend
  • Why “Break the Wheel” is not about simply bucking the trend
  • Why...

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How to Rise Above Expectations With Talk Triggers (Oct 1st, 2018)

Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.

 

Special thanks to our sponsors:

 

In This Episode

  • Why word of mouth is so important
  • How to create an effective talk trigger
  • Why you should strategize your talk triggers
  • How to av...

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A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin (Sep 26th, 2018)

In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers.

Buy Talk Triggers here!

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How to Foster Customer Advocacy Through a Sense of Community (Sep 24th, 2018)

Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How emotional connections encourage customer retention
  • How to build a sense of belonging with your customers
  • How to conduct effective surveys to understan...

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How Pardot Builds Customer Loyalty Through Memorable Experiences (Sep 17th, 2018)

Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty.

 

Special thanks to our sponsors:

 

In This Episode

  • How to keep many teams with individual goals aligned within a large company
  • How to turn current trends and data into experiences for your customers
  • Why artificial intelligence has become cru...

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How to Capture and Hold Attention With Curiosity Gaps (Sep 10th, 2018)

Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps.

 

Special thanks to our sponsors:

 

In This Episode

  • How effective content brings value beyond the initial ROI
  • How to capture and hold people’s attention
  • How curiosity gaps keep your audience coming back for more
  • How to create an “implied call ...

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