101: Internal Links, Content Marketing & ASO w/Jackie Chu of Uber (Nov 13th, 2018)

Experts On The Wire (SEO, Content Marketing, Social Media)



It’s not often we get to learn from experienced in-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber.

You’ll learn:



* How Square Ranked For “POS System”

* Internal Linking Tips

* How to use SEO as a Product Function

* How Facebook Ads Can Help SEO

* App Store Optimization Tips (a first on Experts!)

* And tons more… you don’t want to miss this!



Listen Now!



BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get 30% off BuzzSumo for 3 months.

Related Episodes You Might Like



* How To Win At In-House, Large Scale SEO w/Kevin Indig

* When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc

* How To Do Big Brand SEO w/Corey Eulas



Show Agenda and Timestamps



Show Introduction [0:22]

Quick show description [0:58]

Jackie’s Introduction [1:42]



How Jackie got into SEO [1:51]

How does Jackie stay on top of SEO trends [3:08]

How does one know who they should be following [4:18]





InHouse Content Marketing [7:10]



When educating companies internally on the benefits of SEO why is there often push back and how to handle it  [7:26]



Advice for consultants for how to be more engaged as she is internally when they are on the outside [10:56]





How does she get people excited about successes when they aren’t excited about the metrics measuring that success  [13:11]

How does Jackie communicate the value of top of funnel content [16:03]

What are some strategies Jackie uses for ranking and getting product pages visible and Point of Sale at Square [18:31]

What sort of things does Jackie do to help Internal Linking [21:55]

What does Jackie mean by for bigger companies SEO happens at the product level [24:42]





Sponsor Break – BuzzSumo with discount code! [28:09]

Does Jackie do Content Cleanups and what are her tips [31:22]

How does Jackie find Featured Snippets opportunities [34:37]



Branded Searches and Featured Snippets at Square [35:35]





Does Paid Social Help SEO [40:18]

App Store optimization [49:28]



What is ASO and what is the goal [49:47]

What are the ranking factors? [52:34]

How to influence download velocity [54:33]





How to contact Jackie [56:23]

What does Jackie look for when hiring [56:45]

What does Jackie look for in resources to help train her team [57:59]

Does Jackie believe in “fire fast” [59:18]



Tools Mentioned



BuzzSumo- https://buzzsumo.com/

* Ahrefs – https://ahrefs.com/



Articles, Resources, and Links Mentioned



GrubHub– https://www.grubhub.com/

Siege Media video: https://www.youtube.com/watch?v=B04R-gSA40M

Storytelling With Data- http://www.storytellingwithdata.com/book/

Marty Weintraub – https://twitter.com/martyweintraub?

TAGS: