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170: Lessons from a Thousand Revenue-Generating Websites with Ken Courtright (Jan 23rd, 2019)

If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what today's guest serial entrepreneur Ken Courtright does so well. His company, Income Store, operates about a thousand revenue-generating websites, and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has n...

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169: SEO Unpacked with Mike King (Jan 16th, 2019)

People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He...

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168: Getting Your Name Out There on Podcasts and Mainstream Media with Jeremy Slate (Jan 9th, 2019)

It's no secret that podcasting has gone mainstream in the last few years, but there's a difference between running a podcast out of your garage and using it as a springboard for success. Our guest did exactly that. On this episode, I'll be talking to Jeremy Slate. You probably know him from the Create Your Own Life Podcast which was so wildly successful that he now teaches others how to leverage podcast appearances to massive effect. If you're interested in how to craft a media strategy that ...

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167: Differentiating Yourself From The Competition with Ken Jurina (Jan 2nd, 2019)

In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he ...

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166: Future-Proof Your Business with Jeremy Goldman (Dec 26th, 2018)

Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who's thought deeply about how to future-proof a business. He's the author of the books, Getting to Like and Going Social. He's the founder of the Firebrand Group and co-host of the Futureproof podcast. Our conversat...

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165: Experimenting with SEO with Will Critchlow (Dec 19th, 2018)

Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons, not to mention, you don't want to create duplicate content. The copy on the pages need to be different, too. Nevertheless, there are workarounds which you ar...

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164: How to Dominate Online in China with Nicolas Chu (Dec 12th, 2018)

China is a hot topic in the business world right now. It seems like everyone is looking East, but how many of us in the Western world really understand the nuances of the Chinese market? There are so many issues to consider - from censorship and government regulation to the wild world of Chinese influencers. The right advice can really make or break your success. If you're currently doing business in China or you're considering it in the near future, then you'll want to hear what my guest for...

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163: WordPress Power Tips And Secrets with Matt Mullenweg (Dec 5th, 2018)

I'm stoked to have the Founding Developer of WordPress, Matt Mullenweg, on this episode. WordPress powers 30% of websites on the internet. WordPress isn’t just a blog software. It isn’t just a content management system or CMS. It’s an entire ecosystem and one that’s founded on the philosophy of open-source. If you come back through my blog posts and articles, you’ll see that I have been an advocate for WordPress since it was founded in 2003. It powers a great many of my sites to this day. To ...

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162: Keeping Up with the Google Updates with Marie Haynes (Nov 28th, 2018)

In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google’s updates and helping her clients stay on Google’s good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google’s site quality guidel...

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161: Cultivating Customer Loyalty with Jackie Huba (Nov 21st, 2018)

I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie’s books is Creating Customer Evangelists: ...

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160: Geeking Out on SEO with Barry Adams (Nov 14th, 2018)

If you're a Marketing Speak regular, then you know I'm a real uber-geek when it comes to technical SEO. That's why I love so much matching wits with a fellow SEO tech geek such as Barry Adams in this episode number 160. Barry is the founder of Polemic Digital, a UK-based SEO agency that focuses on eCommerce and news websites. He's also a speaker, writer, and the coach chief editor of the European marketing blog, State of Digital. Barry and I will be getting down and dirty on technical SEO. St...

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159: Reshape the Way You Think about Marketing with Seth Godin (Nov 7th, 2018)

Our guest for this episode is known for meatball sundaes, purple cows, and unleashing idea viruses. He's written books on these very topics. I'm not talking about a mad scientist or a performance artist. I'm talking about the legendary author, entrepreneur, and teacher, Seth Godin. Seth Godin's reputation precedes him. I can't tell you how excited and honored I am to have had the opportunity to interview him. He's one of the true godfathers of marketing. Seth is a master at cutting through th...

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158: Buying And Selling Websites with Chuck Mullins (Oct 31st, 2018)

Have you ever considered buying a website? Buying instead of building can be a big shortcut to online success. It could even be a passive income stream for you. How do you make sure that site is not a dud? My guest on this episode number 158 is serial entrepreneur, Chuck Mullins, who built his first profitable website way back in 1996. Since then, Chuck has bought and sold many online businesses and has a keen eye for a good deal. Chuck’s advice is highly sought after by both investors and se...

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157: Selling from Stage with Dave Van Hoose (Oct 24th, 2018)

98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically D...

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156: Word Of Mouth Marketing with Jay Baer (Oct 17th, 2018)

Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of five multimillion-dollar companies. Jay is President of the...

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155: Profitable YouTube Advertising with Tom Breeze (Oct 10th, 2018)

YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great epi...

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154: Pragmatic Link Building with Julie Joyce (Oct 3rd, 2018)

Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and li...

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153: The Hyper Funnel Formula To Creating Success with Andrew Fox (Sep 26th, 2018)

Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode’s guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many yea...

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152: Making Podcast Appearances More Effective with Jessica Rhodes (Sep 19th, 2018)

This is episode number 152. It’s all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She also co-hosts the Podcast Producers and Womensplaining. Jessica is the author of Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic, and she's been a featured speaker at Podcast Moveme...

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151: Simplify and Productize to Achieve Scale with Greg Hickman (Sep 12th, 2018)

In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepr...

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